Copyright for all photos and videos are owned by homfoto, but a usage license is provided upon payment with all properties to be used according to local MLS rules for the life of the current listing. What this means is that the photos cannot be used by a third party unless a separate usage license is purchased. They may NOT be used by another agent if listing agreement has expired and has been acquired by another brokerage – a usage license must be purchased, which is less than the cost of a photo shoot.

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Almost 100% of home searches are done online. When you look through the MLS services, professional photography will make the listing stand out and the viewer will be less likely to skip through and in turn is more likely to schedule a showing. Some agents have reported that since using professional photography, their listings tend to sell at least 1.5 months faster than the average listing on the market. Second, professional photography is brand building. If you are satisfied with the quality of images you can take on your own you should continue to do so. However, it is very likely that when it boils down to it, the potential seller is going to choose professional photography if given the option.

Photos are typically delivered within 18 hours of the shoot, but depending on workload they may be delivered within 24 hours . Video can take up to 48 hours. If there is an absolute rush, they can be delivered within 4 hours for an additional fee.

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