Virtual Staging: An Innovative Way To Impress Buyers

by Sep 26, 2023Online Real Estate Marketing, Virtual Staging

In a virtual age, where you can tour homes online and purchase a home sight-unseen, why wouldn’t you consider virtual staging as a way to market your home to potential buyers? As more home sellers turn to virtual staging, you might be wondering, is virtual staging worth it? How does virtual staging compare to traditional staging? And how much does virtual staging cost? We’ll explain everything you need to know to help you determine whether virtual staging is the right alternative for you.
home that has virtual staging before and after

What is virtual staging?

Virtual staging, like traditional staging, is decorating a property to showcase its best features and qualities to make it more attractive to homebuyers. But as the name implies, virtual staging is done with a computer. There’s no real furniture, area rugs, potted plants, or other décor involved. Professional virtual stagers digitally insert decorative elements in high-resolution photos to show an empty room’s full potential.

HAUS Media Group says, “Virtual staging is the future. There are simply more resources available in a virtual environment than when working with suppliers, stagers and designers. Even homes with an unlimited design budget are limited by the laws of supply and availability whereas a virtual environment has unlimited access to all types of furnishings and hard goods. We use virtual staging to help interior designers see various design ideas before implementing their final plan as well as helping prospective homebuyers visualize living spaces in a proper scale. An empty space doesn’t give an accurate representation of a home, using virtual staging allows the homebuyer to see themselves in the home.”

Virtual staging vs. traditional staging

According to the National Association of Realtors®, 82 percent of buyers’ agents say that staging makes it easier for buyers to visualize themselves living in a home. As many as 38 percent of sellers’ agents say that they stage all their clients’ homes before listing. Since the benefits of staging can directly impact listing performance, virtual staging was developed to give the same benefits for home sellers looking for an alternative to traditional staging.

With that said, virtual staging may help sell a home faster and for more money – but only if it’s done right. You still need to hire a professional who knows how to take good listing photos and work with a reputable company with a great portfolio of completed work.

Jonathan Davis of Spaces808, a Hawaii-based real estate photography company says, “Virtual staging has helped our clients get their listing ready to market in a fraction of the time and reduce the cost it takes to physically stage a place. Our clients are no longer dependent on the schedule of a busy stager, supply chain issues, and long wait times for furniture to be delivered. Plus, we can make changes on the fly or stage a space in multiple styles to accommodate for different styles of different target markets. Just make sure your photographer captures the right angles of the space that will be staged. As staging photos that didn’t have design in mind will be difficult to get right.”

“Home staging is the process of expertly dressing up a room to appeal to buyers’ aesthetic tastes,” comments LYSTPROS. “Furniture, art, and lighting are all popular styling techniques that can make a property sell faster and at a higher price. Traditionally, this has meant staging in a very real sense of the word. Interior designers would, in the past, lug in furnishings and décor to style a room. Virtual staging eliminates this completely. And you can be ready for your listing when the photography is sent.”

What homes is virtual staging best suited for?

Virtual staging won’t work for all homes, and in many cases, traditional staging may be a better choice. However, it can be a huge benefit if it’s done properly for the following types of homes:

  • Vacant homes: it can be more cost-effective to have virtual staging than physically staging an empty home.
  • Homes with outdated furniture: rather than having to rent new furniture, virtual staging can make a home with older furniture stand out.
  • Properties with tenants: it can help when a homeowner has little control over the space’s appearance.

If you still occupy your home and your furnishings can be staged to make it appealing to potential buyers, whole-house virtual staging probably isn’t for you. However, you can still virtually stage some rooms if you and your agent think it’s the right strategy.

Spacecrafting Virtual Staging discusses the many benefits of virtual staging saying, “It revitalizes an empty space and furnishes any empty space without the hassle. Save the imagination by showing buyers the potential of any space. These images really increase the appeal and may attract more buyers. Choose from multiple interior design options and photo-realistic furniture layouts library to stylize and customize any empty space.”

For Alex Roberts of Visually Sold, “It’s an excellent alternative to traditional staging when working with homes needing to hit the market and sell on a tighter timeframe. Staged homes are shown to sell almost 82% faster than vacant homes, and most virtual staging can be turned around in 24-48 hours while averaging at a much lower total cost. The variety of styles to choose from, coupled with its photo-realistic appearance and affordability, make it a very viable option. When selecting your virtual staging style, we recommend the “Glam” style, it’s our favorite.”

empty hallway with only paintings as staging

How much does virtual staging cost?

Virtual staging is usually a lot cheaper than the cost of staging a home the traditional way. Here’s a quick glimpse at the price difference between the two:

Virtual staging costs: somewhere between $39 and $199 per room, depending on the contractor you use, your location, and the amount of space that needs staging.

Traditional staging costs: anywhere from $500 to $600 per room, depending on the stager you use, how much furniture you need to rent, your location, and the number of rooms that need staging.

VRX Staging comments, “​Most people make a judgment on a property within 7-10 seconds of viewing it. Conventional home staging costs an average of $1,500, save valuable time and money by getting your photographs virtually staged. Make an unforgettable first impression with virtual staging by communicating with our highly experienced team about your listing’s particular needs. Send more photos than you’ll need to be staged so our team can understand the layout and select the best photos for the biggest virtual staging impact.”

Price isn’t the only factor to take into consideration, though. Virtual and traditional staging have  pros and cons that you’ll have to weigh, particularly if you’re trying to sell an empty house.

Pros and cons of virtual staging

Virtual staging can be an easy and beneficial alternative to traditional staging while still giving buyers a look at your home’s best features. However, it may not be the right choice for some home sellers. Let’s take a look at the pros and cons to help you decide:

Pros of virtual staging

  • Showcase features: It can help you showcase an empty home’s best qualities.
  • Cost-effective: Virtual staging can be more cost-effective than traditional staging, especially when staging a vacant home.
  • Flexibility: When staging an empty home, virtual staging allows you  to stage any number of rooms or multi-use rooms in different ways. For example, staging a spare bedroom as a home office.
  • Convenient: With virtual staging, there’s no one in your home rearranging furniture or moving around your belongings.
  • Fast: Virtual staging is much quicker than traditional staging and gives you the flexibility to decide how you want your home to look.

For Andrew Nicholls, CEO of EyeSpy360, “We’re currently experiencing exponential demand growth for 2D and 360-degree virtual staging, virtual renovation, CGI, and decluttering services. The main benefit being it allows agents the possibility to showcase the full potential of any property, in any state, at a fraction of the cost vs real-world staging. The bottom line here is that it’s putting what was a service available to the top 1% of agents into the hands of every agent.”

Cons of virtual staging

  • Can become more expensive: If you opt for virtual staging and your home is filled with furniture, you’ll likely see costs increase. In this instance, you’ll need to remove furnishings to make space for photos.
  • Occupied homes can be difficult: If you’re still living in the home, virtual staging can be trickier, unless you have previous empty listing photos that can be used.
  • Furniture and décor only exist in the virtual space: Make sure the agents have photos in hand or access to the staged images for potential buyers to view once they’re touring your home in person.
cozy staged bedroom with neutral furniture

Pros and cons of traditional staging

Traditional staging, which has been a successful tactic for decades, doesn’t always require a professional stager. However, it does require an eye for detail and the ability to create a space that appeals to the widest possible range of buyers. Let’s take a look at the pros and cons of traditional staging:

Pros of traditional staging

  • Real-life perspective: Traditional staging gives buyers a real-life perspective when they tour the home, allowing them to see your home as theirs.
  • Fully-furnished: Having real furniture in the space prevents buyers from having to tour an empty home.
  • Highlight your space: Traditional staging can help make spaces appear larger and enable prospective buyers to gauge the size.
  • Leaves an impression: Helps your home stand out in buyers’ memories after they leave

Cons of traditional staging

  • Can be expensive: The longer your home is on the market, the longer you’ll keep incurring costs. Some stagers may require a minimum staging contract of three-months, even if your home sells in six weeks.
  • Can be inconvenient: Traditional staging may require stagers to bring in additional furnishings or décor to stage the home. But if it’s not necessary for the space, they’ll still need to declutter and rearrange your home, which can be inconvenient if you’re still living there.
  • May be unnecessary: Depending on how quickly homes are selling in your market, staging may not influence the price or sale of your home. However, you may still need staging in a seller’s market to create a move-in-ready experience for potential buyers.

Virtual staging before and after

To decide if virtual is the right option, it’s important to see how it can transform an empty space. Here are a few before and after photos so you can see the difference: